This is a sample post for layout and design

It will show you what the blog post looks like when it is pulled into the blog module. This blog post is set to fullwidth, so there is no sidebar on the right side of the page. The purpose of a blog post is to inform and give out information. When you need to communicate with your audience, you don’t want to distract them with sponsored ads in the middle of the blog post. Neither do you want to interrupt their attention span as they are reading to sign up for your newsletter.

Our world is distracted anyway. Why would you want to keep distracting the reader? Isn’t this why you wanted them to come to your blog in the first place? It is, so you should respect the visitor and let them decide if they want to sign up for your Newsletter based on the merit of what you offer. People are looking for information. If you have specific news and product information, take care not to irritate the reader with distractions.

Is the Blog Post Advertorial or Informative?

An advertisement is selling something.

An advertorial is a mini advertisement. It has information and attempts to persuade you to buy something.  Everyone is tired of advertisements and push notifications. After a while the visitor ignores the message, but remembers the unpleasant experience of too many sales emails, and one too many messages on a website. It’s time to return to the humble web log. The blog. The original means of communicating to inform, and share ideas and experiences, without pushing a product.

How many blog posts are informative, without pushing the buyer?

Not too many. A product worth buying is when the product value is obvious. The product sells on the merit and not the persuasion. Anytime someone has to persuade you about something, you’re being sold that something. If I tell you about a product that I use based on my experience of that product, I’m giving you information so you can decide if you want to by the product. The information is based on my use of the product, and not on a use case scenario designed to persuade you to use the product.

A Terrific Offer!

This is the only time we are offering this. So get in while there are spots available. Don’t miss out on not being able to attend.

This is a push to sell something placed in the middle of the blog post.

The blog post information continues here…

But your attention about what you were reading is broken by the above offer telling you to reserve your spot now. What is the purpose of the blog post? To inform the reader, or to promote some offer. Even if you put the word Advertisement (in an off black color) above the text to signal to the reader it is an advertisement, the reader has been interrupted by your pushing them to do something.

All this does is irritate the reader, the person you’re wanting to reach with your information.

What You Should Do

Consider the reader, the person you want to reach.

If you have an event or special offer place it in a sidebar.

Write a specific post about that event or special offer.

If you sell products on the website have a products page.

Use internal links in the post to direct the person to the information.

Separate the information and content from the sale of a product or an event. Consider using an Event Calendar plugin to promote events and show them on a calendar or in a list view. The Event Calendar can be listed in the main menu, the sidebar, or the footer area. Let the event attract the reader’s attention naturally. We read from right to left, in English. Keep in mind people can translate the content of your website into their language.  Some read from right to left.

Ask yourself before you start to create the content; is this a blog post or an advertisement?

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